Go Addressable 2021: Advancing the Future of Television
Addressable TV represents one of the most significant shifts in advertising in decades, providing a more effective, accountable and optimizable ad experience for everyone in the media ecosystem.
Join the inaugural virtual event to learn from industry experts as they provide a comprehensive overview on how to master the present and future addressable TV space.
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Go Addressable 2021 is an extension of the Go Addressable initiative, which aims to accelerate efforts to deliver scaled, addressable TV capabilities that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns.
1:00 PM EST
WELCOME & OPENING REMARKS
Kevin Arrix, DISH Media
Marcien Jenckes, Comcast Advertising
1:10 PM EST
NAVIGATING ADDRESSABLE
The Advertisers’ PerspectiveÂ
This panel will provide deep insight into the current and future state of addressable TV, directly from the advertiser’s perspective. Hear about what options are available to marketers today, what’s coming next, how addressable advertising fits within a larger media strategy, and what is needed to drive further success.
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Dave Campanelli, Horizon
Marissa Jimenez, Finecast
Cara Lewis, Dentsu
Jeanine Poggi, AdAge
Nicole Saewert Whitesel, Publicis Media
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1:35 PM EST
BUILDING SCALE AND OPPORTUNITY
The Latest from the Programmers and Distributors
Hear from leading networks and distributors on the latest advances in addressable enablement and what it means for advertisers and the industry today. This panel will spotlight the current state of addressable today, and progress the industry is making on the sell side around national addressable, building toward scale, and powering new flavors of addressable capability.
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Evan Adlman, AMC Networks
Hasan Rahim, Altice
Tracey Scheppach, Matter More Media
Janelle Pacheco Winowich, WarnerMedia
Julian Zilberbrand, ViacomCBS
2:00 PM EST
ADDRESSABLE TECH
Ready for Primetime
This panel will focus on the enormous strides made in addressable technology and interoperability across all TV platforms. These include addressable automation and self-service platforms through aggregation, signal upgrades, watermarking, digital ad serving and dashboards. How this technology and workflow makes it easier for buyers and sellers to plan, package and execute addressable campaigns. It will also explore technology’s impact on audience segment targeting and reporting.
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Bruce Anderson, INVIDI
Tony Katsur, IAB Tech Lab
Jason Manningham, Blockgraph
David Porter, Canoe Ventures
Jamie Power, Cadent
Sara Wallace, FreeWheel
2:25 PM EST
BRINGING IT ALL TOGETHER
Let's Go Addressable!
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Jason Brown, WarnerMedia
Elizabeth Crotty, Cox Media
Adam Gaynor, Vizio
Malia Moran, Spectrum Reach
